Data-Driven Real Estate Marketing That Works

Is there a minimum postcard order?

Yes. There is a 100-postcard minimum for all orders.

Are postcards printed on high-quality paper?

Yes. All our postcards are printed on Premium 130 lb. Gloss Cover Cardstock. Printing is full color on both sides.

Does a mailing list come with my postcards, or do I need to provide a mailing list of my own?

We provide Homeowner names and addresses of all streets, subdivisions, and or/condos where transactions occur and also provide mailing lists of similar areas. You will have the ability to mail to the default Homeowners or change to Situs only or to mail to both Situs and Home Owners. You may always upload any mailing list of your choosing by following our instructions and format requirements, found under "Upload Your Own List" (in the "Edit Mail List" area when editing your postcard).

What are the format requirements for uploading my own mailing list?

Uploaded lists must be in a .csv text file format. Excel, FoxPro, Outlook, and most other programs will have a way for you to export your list as a .csv text file. Your list should contain the following column headers in the first row of data: LastName, FirstName, SpouseName, Street, City, State, Zip. All columns are required to be filled, except "SpouseName" (which is the spouse's first name). NOTE: If your list uses one column to combine first and last names, instead of putting them in separate columns, place the full names in the "LastName" column.

How is the mailing list generated?

Our program automatically populates a mailing list based on the neighborhood where the transaction took place rather than a simple radius around the sale/listing. The list is created from Tax Roll Data and is CASS certified before mailing.

How many homes are on the mailing list? Can I make changes to it?

We automatically generate a mailing list of 250 homeowners. You can easily add or remove owners from the list by using our filtering options in the mail list section. The minimum mail list requirement is 100 addresses.

Can I choose other areas for the mailing list?

Yes. Our program allows you to choose other neighborhoods or streets to add to your mailing list.

How can I add another agent to my postcards?

To add another agent’s photo, name, and contact information to your postcard while editing it, simply select Agent Photo Layout. Here you can elect to have separate information and photos by using the Two Portrait Photos layout, or (if you have a joint photo that is a wide photo) you can choose the Wide Team Photo layout. If you are having any issues uploading the photo yourself, please email postcardadmin@rspusa.com. Final costs for postcard orders can also be split between agents.

Can I get extra cards to mail or hand-out myself?

Yes. Extra copies are available to order. The minimum order for extra copies is 100 pieces.

What is your turnaround time?

Postcards are printed and sent to the post office within 2 business days (excluding select holidays) of order confirmation.

How long does it take for postcards to be mailed/delivered?

The typical method of delivery is Standard Bulk/Business Class mail, which can take anywhere from 10 to 15 business days to arrive. Agents can upgrade to First Class mail for an additional charge per Jumbo size postcard OR by opting to use the Standard size (4" x 6") postcard, which is automatically mailed First Class and takes 5 to 7 business days to be delivered. Jumbo postcards provide additional space to convey your message and the large size further enables it to stand out in a pile of mail.

Will I receive a copy of the postcard?

Yes. We will automatically mail a copy of the postcard to your office address. If you prefer we mail it to your home address, you can make this change by going to My Account > Personal Settings > Mailing Address Options, and check the box "Send mailings of my personal copies to this address", enter your address, and click Save(fastest method). You may also email it to us at postcardadmin@rspusa.com.

Why am I getting returns of postcards?

While our system does CASS certify all mailing lists, some addresses may still be incorrect. Our CASS rate is over 98% accurate on average. If you choose First-Class mail, you may receive returns due to no forwarding address on file or an expired forwarding address.

Can I change the style, size or color of the font being used in the design of the postcard?

You can change the font style, size and color for the property description on the back of the postcard. All the other text on the postcard is automatically generated and selected for optimal readability, so that font cannot be changed.

If I don't see my headshot on the proof you sent me, how can I get my photo on the card?

If you don't see your headshot on the postcard, you can upload it by going to My Account > Personal Settings > Profile Photos (fastest method), or you can email your photo to us at postcardadmin@rspusa.com.

What is the map on the back of the postcard?

The map is a real-time lead generating Home Value Estimator (HVE) feature, available for free on Target Farming Reports and Postcards. Homeowners are drawn to a map showing their home and various listed and sold homes in the surrounding area. A unique code (or QR code, if selected) is provided for them to access information about the value of their home at MyHomeEst.com. When they visit the website, you instantly receive real-time leads with available homeowner contact information for following up. If you are ordering non-addressed postcards, entering individual names to mail to, or uploading your own list, one unique code will be used for all recipients, and you will not receive a notification. In this case, the recipient will be prompted to enter their address to receive an estimate. In non-disclosure states, an estimate will not be provided; however, it will show the list price trend for the county as well as a list of similar properties that are on the market or have been sold. A call to action will be in place of the estimate, prompting the homeowner to reach out to you as the Local Real Estate Specialist.

How do I know my order was mailed?

A Notification email will be sent when the postcard has been processed and mailed. You will also have a link in your purchase receipt to a tracking report called Informed Visibility from the U.S. Post Office to look at the delivery status of your postcard. This information is also available under My Account > Order History.

Do you have anything I can use to introduce myself to a neighborhood?

Yes, we have multiple options including Agent Introduction Postcards (in our Specialty Category), Essential Postcards, and Target Farming Reports. Target Farming Reports provide a great way to establish yourself as the neighborhood expert, supplying homeowners with valuable data-driven information unique to the street, subdivision or condo. Reports are regularly mailed to your own exclusive farming report communities, positioning you as the local area expert.

Will my printed piece match exactly to what I'm seeing on my screen?

Printed colors may not match perfectly to what you see on your monitor or printer due to variations in computer and print technology, as well as varying levels of paper saturation. Printers calibrate automatically to ensure the best possible quality in printed materials. Quality control is very important to us, and we do our best to ensure the best quality in everything that leaves our facility. However, RSP USA does not assume liability for customer-generated errors in content, margins/bleeds, or typos.

Why do some of my mailed postcards have smudges or scuff marks?

All our postcards are printed on Premium Cardstock (130 lb. Gloss Cover). At the time your order leaves our facility and goes into the United States Postal Service (USPS) mail stream, we have inspected it multiple times for quality assurance, including making sure the ink is dry. USPS relies on heavy-duty sorting machines that grip and roll millions of pieces of mail. Sometimes, this equipment can leave scuff marks or toner behind or, in rare cases, even tear or crumple the mail. Your postcards may go through several of these sorting machines on the way to your chosen recipients. First-Class mail is particularly vulnerable to this.

Most of the newer postal machines, however, automatically adjust the settings in the machine if they detect that something is off. Typically, only a few postcards would go through before it adjusts its settings, so most of your order would likely be unmarked.

What size are the postcards?

Jumbo 8.5" x 5.5".

Are postcards mailed Standard Bulk/Business Class or First Class?

Postcards are generally mailed Standard Bulk/Business Class but, for an additional charge, may be mailed First Class. Please note that some states may have alternate shipping options, which will be displayed in the order summary and on our Pricing page.

Can I send you my postcard template/design for you to print and mail for me?

Yes, you can upload a new custom front image by following the specifications under Upload Front when editing your postcard. Uploading a custom back is not available at this time.