Data-Driven Real Estate Marketing That Works

Learn more about Facebook Ads

Facebook Campaign Ads

4.7 Overall (5,604 5-Star out of 6,827 Reviews)

Boost your visibility and get real-time leads with optimized Facebook Ads delivered directly to buyers and sellers where they are online. Using our advanced Likely Mover Profile, these ads target only qualified people in the area. Plus, you don't need your own Facebook Business Page to place your ad!

One all-inclusive price* gives you:

Targeted Ad Based on Likely Movers
Real-Time Lead Notifications
Online Dashboard for Monitoring Performance and Tracking Leads
And more!

*See Product Pricing for other Discounts.

Starting as low as $99.00 for 3-day campaigns

Facebook Ads are available as 3-day, 7-day or 14-day campaigns and offer detailed tracking analytics and comprehensive reporting. With your ROI in mind from the start, we create messages that get results.

One all-inclusive price gives you:

Targeted Ad Based on Likely Movers
Real-Time Lead Notifications
Online Dashboard for Monitoring Performance and Tracking Leads
Free Property Page and Market Snapshot
Automatic Ad Creation using MLS Data

3-Day Campaign
$99.00 *
5 - 7 Leads **
70 Clicks **
1,800 Views **

* $79.00 when purchase is bundled with a Just Listed/Sold Postcard ** Performance will vary by Ad/Target

7-Day Campaign MOST POPULAR
$199.00 *
13 - 18 Leads **
165 Clicks **
4,200 Views **

* $159.00 when purchase is bundled with a Just Listed/Sold Postcard ** Performance will vary by Ad/Target

14-Day Campaign
$349.00 *
26 - 36 Leads **
330 Clicks **
7,800 Views **

* $279.00 when purchase is bundled with a Just Listed/Sold Postcard ** Performance will vary by Ad/Target

Where will my Facebook Ad be shown?

Your ad will appear on Facebook in the newsfeed of users within your optimal target audience. This “native ad” appears as a post amongst updates from users' friends and family.

Who sees my ad?

The system determines the ideal audience for your ad based on your listing. The recipients are selected based on specific criteria, such as location.

What area is targeted?

We will show your ads only to Facebook users within a specific mile radius around your listing based on the population density, aiming for a target populace of approximately 50,000. These ads perform best when people are likely to be familiar with the listing.

How do I know my ad is targeting the right audience?

Your listing's address is the focus of our geographic target, so only people within the radius distance of the listing will see your ad.

How many people will see my ad?

Every Facebook ad will be shown to a specific, geographically targeted audience. The average number of views (impressions):

3-Day Campaign – 1,800 views
7-Day Campaign – 4,200 views
14-Day Campaign – 7,800 views

Can I customize my ad?

Yes, to an extent. We generally choose a front exterior photo of the listing, but you may select a different photo. Each ad is developed with targeted data to produce creative copy and calls-to-action for optimal results. Any customization or change to the ad could be detrimental to that goal. You'll have the best chance for success if you use our ads as they are generated.

How long will it take for my ad to launch?

We will create and launch your Facebook Ad immediately after checkout.

What is a Facebook Business Page?

A Facebook Business Page is a dedicated, public profile for your real estate business — separate from your personal Facebook profile. It provides a professional platform to grow your brand, showcase properties, and stay top-of-mind with buyers and sellers.

It’s also essential if you want to run Facebook Ads, as all advertising must be done through a Business Page. With built-in advertising tools, you can target the right audience and turn engagement into qualified leads.

How will I see results?

You may access your ads, results, and leads all from your account page at rspusa.com.

How will I know when I have a lead?

You’ll receive lead notification emails in real time. Be sure to add NewLead@rspusa.com to your whitelist to ensure the emails do not end up in your spam folder. If you're still not receiving emails, contact us at PostcardAdmin@rspusa.com or 800-298-1918 ext. 504.

How should I pursue my leads?

Our Facebook Ad is meant to establish your brand and highlight the business you're doing in the neighborhood. The agents that report the most success reach out to leads immediately by phone and email, focusing on building a dialogue with them.

Can I check the status of my ad while it's running?

Yes. You may see the status of your ad by accessing your account page at rspusa.com.