Case Studies

Real Results. Backed by Data.
These are real case studies based on large sets of data — not just a few agent testimonials or anecdotes. At RSP USA, we're all about results backed by data and can track whether agents actually get listings from homeowners they target with marketing. The results here are solid, with a 95% confidence level, meaning they're highly reliable and not just random luck.
STUDIES
The Impact of Postcards Mailed into Farm Areas
These charts reveal eye-opening results from a major comparative study by RSP USA — agents who never mailed postcards to their Farm Areas versus those who did. The difference? Game-changing growth, driven by smart, consistent marketing!
ROI Snapshot**
Every 340 postcards mailed
= 1 additional listing
= $6,300 in GCI (avg)
= $20 ROI per $1 spent

Agents who mailed postcards to
their Farm Areas saw huge wins:

  • 61% more listings
  • 2.6% higher list prices
  • 22% greater market share!
That's true marketing power!
* Significant at 95% Confidence Level. Based on leads obtained in 2024.
** Estimate based on above table where List Price averages $700K. Assuming 50% of all listings sell for 90% of the original list price and the listing agent gets two-thirds of a 3% commission = $6,300. Divide this by the cost of mailing 340 postcards at 94¢ each yields an estimated $20 ROI.